From what I’ve observed, the top mistake made by camp directors is they stop marketing their programs the minute camp starts. Don’t let this be you!
Naturally you’re busy and the pace of camp is hectic. But don’t forget, there’s still TONS of people searching for camps all summer long. They might be looking for a program in July or August. So you need to be out there pumping your program to generate interest all summer long.
Even if you don’t get too many customers during your summer marketing campaign, at least you’ll be collecting names, addresses and emails to use for 2012 and beyond.
So don’t stop marketing your camp in June. Keep it going in July and August, too. This effort will pay big dividends for you!