I’ve talked about email marketing before in this blog. My feeling is email marketing should be a big part of your promotional program since its a staple of your prospects’ online activity. Generally every time someone goes on the computer, they check their email too!
Your job is to make sure your email message is right there waiting for them…AND they open it! (The way to get them to open your email is with a compelling subject line, but I’ll talk about that in another post.)
For now, here’s an email marketing service you might consider — Vertical Response. Like most of the other email marketing services available, you can get a free trial and the prices are coming down as more of these companies spring up. (I use Constant Contact, but I’ve been looking into various others services including Veritcal Response because Constant Contact definitely isn’t the cheapest one out there.)