Many factors go into how Google ranks web pages. One feature Google is considering using in the near future is to use page load time to determine how high your web pages rank in search results.
Google reasons that the faster a web page loads in a user’s browser, the better the web browsing/search experience that user has.Naturally, then, you want your camp’s web pages to load as fast as possible.
Heavy on the content, and lighter on the picture files, should do the trick.