Sometimes people have difficulty determining how much of their operating budget to allocate to marketing. The formula I use is at least 10% of projected sales goes to promoting my camp.
I generally plan my budget each fall for the upcoming fiscal year (Jan 1). So, for example, if I’m anticipating sales of $500,000 for Aloha Beach Camp, I allocate at least $50,000 for marketing and advertising.
Depending on your individual goals, you might allocate more or less. Do you have an organized plan for how much you spend on camp promotion?