Lots of times we spin our wheels trying to increase enrollment by getting new customers. A constant flow of new customers is essential, otherwise it’s goodbye, camp. But here’s a little known (yet stunningly obvious) marketing strategy you can use to actually double your sales (read: double enrollment) in just one year: sell twice as much to your current customer base.
Let’s say family “A” is paying you $500. I’m sure you’re resourceful enough to squeeze another $500 out of them, and so on down the line until all your customers have paid you twice as much than they already are.
Then, bingo! You’ll have doubled your income without the effort or expense of acquiring a single new customer. So what are you waiting for? Start selling more to the camp families customers you already have!