If you can find ways to market your camp to many people at once rather than just one at a time, and your marketing message is effective, you could see you enrollment grow like a weed.
Now don’t get me wrong. One of the primary ways to create trust and make deep connections with prospects — especially in today’s social media marketing age — is by building relationships one person at a time. But that doesn’t mean you can’t market your camp in such a way you’ll get enrollments by the boatload instead of just one at a time.
Personally, I’d rather give a site tour to 100 people instead of just 10.
I’d rather put on a free “How to Choose a Summer Camp” marketing seminar for 250 attendees rather than 25.
And I’d rather promote my camp to a little league baseball team comprised of 12 kids all at once rather than each of those 12 kids individually.
Here’s an example of how this works. Why not offer a “group rate” to those 12 kids on the little league team so they all sign up for camp together? This strategy is A LOT easier and more cost/time-effective than trying to get 12 individual enrollments from various places here and there.
All you need to do is contact the team’s head coach or the “team mom” to offer this benefit to their team. If you can do this with 8 or 10 different teams today, you could find yourself with about 100 more kids signed up for camp tomorrow than you had yesterday. How cool would THAT be?
I was just talking about this idea to a mastermind group. I have to target groups!
Thanks for the comment Michaela. Hope all's well with you. Best of luck signing up those groups!