I’m sure you get a lot (if not most) of your summer camp business from word of mouth (or referrals) from happy camp families. Here’s a very good video from the Word of Mouth Marketing Association (WOMMA) on how to get more word of mouth referrals, how to measure whether your word of mouth marketing program is successful, how to benefit from word of mouth marketing and how to make your camp brand “talkable.” If you’re into word of mouth and social media, check this video out.