Here’s an interesting article (and valuable for all of us) from MediaPoint.com on how to market to teens and their parents simultaneously.
As we all know, camps have two primary target markets, kids and their parents. (Although I also contend we should be targeting grandparents, too.) In any case I think you’ll enjoy reading this.
I do have one point of contention with the article.
Frank O’Brien, the author, says we should stick to print ads when marketing to parents because parents are less tech savvy than their teen kids and “just coming around” to the internet.
Hardly. While O’Brien’s position may have been true 5 years ago, it’s not anymore. Parents for the most part have caught up with their kids in terms of how to use the internet. Moms are one of the fastest (if not THE fastest) growing segment of Facebook users. This guy’s lost in the past if he thinks print ads are the best way reach parents these days
Enjoy the article!