Even if you only read this blog occasionally, you know I’m a HUGE fan of making every dollar you spend on marketing do the work of two. Naturally this requires you to maximize your marketing budget. Easiest way to do this is by simply asking your customers and prospects how they about you. When you find out how people learned about you, you should put your marketing resources there and forget about the other marketing tactics you’ve been doing that are less effective or don’t work.