“Local marketing” is a hot concept these days. After all, Google (and other popular search engines) typically show local results results first.
Considering day camps serve local markets, sometimes resident camps think they’re screwed when it comes to local marketing. Nothing could be further from the truth.
Overnight camps can use local marketing strategies just as effectively as day camps, if not more so.
There’s at least 4 or 5 local marketing strategies I can think of that sleepaway camps can start using today. One of the best is setting up joint ventures with other local businesses. Here’s how to start.
Make a list of some of the local businesses in close proximity to your camp. Chances are these companies have customers you want to reach, right?
So why not reach out to them to propose an affiliation? If you can set up some sort of mutually beneficial relationship, like trading email lists or whatever, the payoff could be huge for you.
Now my guess is that some folks might be hesitant or intimated to try this alone. If you need help setting up some joint ventures or details on how to do it, let me know and I’ll give you more insight.
Otherwise, jump in and see what happens. Trust me, it works!
You mention "There's at least 4 or 5 local marketing strategies I can think of that sleepaway camps can start using today." Just wondering if you could post those as well?
Thanks for the comment! Yes, we have plans to share other local marketing ideas for resident camps too (meanwhile I hope this one was helpful). Thanks again!