This article from Mediapost is among the most persuasive I’ve read about why you should market your camp with coupons.
Summary of the article:
- Today’s mom LOVES using coupons and finding bargains
- Today’s mom LOVES sharing coupons with other moms — it’s a social networking thing
- 60% of moms used coupons for the 1st time last year
- You can win a mom’s loyalty by offering coupons
- Coupon use is here to stay