We’ve mentioned before that your website content should contain relevant keywords people are searching on. One way to improve your search ranking is to avoid “research oriented” content/keywords in favor of “action-oriented” ones. A keyword phrase like “summer camps” will most likely appeal to people doing general research on summer camps. But a specific keyword phrase or website content such as “Summer sports camp for girls ages 6-11 in Las Vegas” is gonna bring you a lot more people ready to take action, that is, ready to sign up for camp.
