Most camps focus heavily on schools for marketing. But here’s the problem: Schools are often overloaded with flyers, emails, Peachjar posts, and community promotions.
Instead, try targeting families at the exact moment they NEED camp most.
Partner with local real estate agents who work with families moving into your area.
Create a simple, “Welcome to the Neighborhood” folder or packet that includes:
- your camp brochure
- a first-time camper discount
- transportation info
- local parent testimonials
- beginner-friendly messaging
Why this works:
Families moving into a new community are usually searching for:
- summer childcare
- activities
- friendships for their children
- ways to feel connected quickly
Camp solves all four.
You are not just marketing camp. You are helping families transition into a new community, and realtors love resources that make them look more helpful to clients.
This is one of those partnerships most camps never think about … which is exactly why it can work so well for you!