Behind-the-scenes (BTS) content is a powerful way to connect with families, future campers, and potential staff. It showcases the magic that happens at your camp beyond the camper experience, building trust and excitement.
BTS content isn’t polished or overly produced. Instead, it’s raw and relatable, giving viewers (your family prospects!) an insider’s look at what makes your camp special. It helps bridge the gap between you and your audience, whether they’re campers, parents, or prospective staff, by making them feel part of your camp’s story.
Here’s a top 10 list of creative BTS content ideas to market your camp effectively:
1. A Day in the Life of a Camp Counselor
Show the fun and responsibility of being a counselor! Capture their daily routine, from morning wake-ups to late-night campfires. This can attract future staff while reassuring parents about the amazing role models at camp.
2. Sneak Peek of Activity Preparations
Film your staff testing new activities or setting up adventure courses. These previews build excitement for the upcoming season and give campers a glimpse of the fun waiting for them.
3. Meet the Team
Introduce your camp’s staff with short bios or fun video clips. Highlight their skills, personalities, and passion for working with kids to help families feel connected to the team.
[Instagram example of a “Meet the Team” post from Aloha Beach Camp in Los Angeles]
4. Staff Training Highlights
Showcase moments from staff training sessions, like first aid practice, team-building activities, or activity rehearsals. It demonstrates your camp’s commitment to safety and quality.
5. Camper Testimonials
Capture candid moments where campers talk about their favorite memories, activities, or friendships. Authentic camper feedback is incredibly persuasive for families considering your camp.
6. Countdown to Camp
Build anticipation with posts that show off preparations for the new season. Share behind-the-scenes glimpses of cabin setups, themed decorations, or surprise additions.
7. The Camp Kitchen in Action
Parents love knowing their kids will eat well. Film the cooks preparing meals, showcase a “camper favorite” dish, or share a time-lapse of snacks being prepared for a big camp event.
8. Outdoor Adventures
Capture your camp’s natural beauty with BTS footage of staff testing ropes courses, hiking trails, or waterfront activities. Use drone shots for added visual appeal and to show off your location.
9. Packing Day Fun
Film your team loading gear, decorating spaces, or preparing welcome kits. This gives families a glimpse into the hard work and care that goes into making camp special.
10. Bloopers and Fun Moments
Share a reel of funny staff moments, outtakes, or light-hearted bloopers. This humanizes your team and shows how much they enjoy creating a positive camp experience.
[6 Behind the Scenes Content Ideas That Work]
Pro Tips for Success
- Keep It Real: Authentic, unscripted moments resonate the most.
- Use Social Media Stories: Platforms like Instagram Stories and TikTok are perfect for short BTS clips.
- Highlight Traditions: Include clips of beloved camp rituals or events that make your camp unique.
With these ideas, you can use behind-the-scenes content to engage families, attract staff, and build excitement for the magic of camp!