I get lots of questions from camp directors, principally by email, about which marketing books to read. If you’re looking for just ONE book to get started, I’d say rush out and buy Guerilla Marketing by Jay Conrad Levinson. It’s got a treasure trove of low-cost, high-return marketing ideas you can use to promote your camp right now. The book’s probably the best selling small business marketing book of all time. It’s been revised many times and I just got through with the latest edition. I hope you enjoy it … I think you will! 🙂
Thanks for the recommendation, Eric. Another great resource is The New Rules of Marketing & PR, by David Meerman Scott. The book is chock full of great ideas, all under the guiding principle that flips the equation on traditional (and costly) marketing.